Martin Reeves, Chairman of the BCG Henderson Institute, BCG’s think tank, wrote a book with Jack Fuller that explores how to systematically harness imagination to generate new ideas and transform your business.
He came to BCG BrightHouse to create a film series for this book that was nothing like other book films. We created an imaginative experiment where we explored how his theories on imagination in business played out in a local black-owned hat shop.
This six part series follows the lifecycle of imagination at Fruition Hat Company. We were so inspired by the creativity of Stanzel Jackson and Bryan Chatman. Their incredible hats and gorgeous store were the perfect backdrop to showcase Martin’s imagination principles in real life.
The six part series starts with a trailer.
Episode 1: The Seduction
Episode 2: Working the Idea
Episode 3: The Collision
Episode 4: The Epidemic
Episode 5: The New Ordinary
Episode 6: The Encore