US Marine Corps – RED CULLERS

It would be hard to express the admiration I have for the USMC. I spent several years working for the U.S. Marine Corps at JWT, and working with such an incredible group of individuals who have honed their skills to be able to perform superhuman feats was always exciting. During my time working with the Marines, I wrote everything from direct mail to high profile TV spots airing on Pay Per View during UFC games.

Here are a few creative highlights, but none of them compare to the memories – standing on the yellow footprints at Paris Island, shooting a .50 caliber machine gun, 7 months pregnant at the Mountain Warfare Training Camp while meeting my hero UFC fighters, and most of all, helping create a tribute to the Montford Point Marines:

The spot was featured on an NCIS episode around MCSF, played in Times Square from 13 Aug – 30 Sep 2012 every hour from 6am – midnight, and reached a million dollars in donated media in less than four months.