{"id":249,"date":"2022-04-28T17:03:47","date_gmt":"2022-04-28T17:03:47","guid":{"rendered":"https:\/\/rebeccacullers.com\/?page_id=249"},"modified":"2023-01-21T13:17:31","modified_gmt":"2023-01-21T13:17:31","slug":"the-imagination-machine","status":"publish","type":"page","link":"https:\/\/rebeccacullers.com\/?page_id=249","title":{"rendered":"The Imagination Machine"},"content":{"rendered":"<p>Martin Reeves, Chairman of the BCG Henderson Institute, BCG&#8217;s think tank, wrote a book with Jack Fuller that explores how to systematically harness imagination to generate new ideas and transform your business.<\/p>\n<p>He came to BCG BrightHouse to create a film series for this book that was nothing like other book films. We created an imaginative experiment where we explored how his theories on imagination in business played out in a local black-owned hat shop.<\/p>\n<p>This six part series follows the lifecycle of imagination at <a href=\"https:\/\/fruitionhatcompany.com\/\">Fruition Hat Company.<\/a> We were so inspired by the creativity of Stanzel Jackson and Bryan Chatman. Their incredible hats and gorgeous store were the perfect backdrop to showcase Martin&#8217;s imagination principles in real life.<\/p>\n<p>The six part series starts with a trailer.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/703866256?h=9c503588e1\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Episode 1: The Seduction<br \/>\n<iframe loading=\"lazy\" title=\"BHI Imagination Episode 1: The Seduction\" src=\"https:\/\/player.vimeo.com\/video\/703867522?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Episode 2: Working the Idea<br \/>\n<iframe loading=\"lazy\" title=\"BHI Imagination Episode 2: Working the Idea\" src=\"https:\/\/player.vimeo.com\/video\/703939370?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Episode 3: The Collision<br \/>\n<iframe loading=\"lazy\" title=\"BHI_Lifecycle_Episode_3_TheCollision_ForWeb_1\" src=\"https:\/\/player.vimeo.com\/video\/716300371?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Episode 4: The Epidemic<br \/>\n<iframe loading=\"lazy\" title=\"BHI_Lifecycle_Episode_4_TheEpidemic_ForWeb_1\" src=\"https:\/\/player.vimeo.com\/video\/716300547?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Episode 5: The New Ordinary<br \/>\n<iframe loading=\"lazy\" title=\"BHI_Idea_Lifecycle_Episode_5_1920x1080_H264_Master\" src=\"https:\/\/player.vimeo.com\/video\/716300778?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Episode 6: The Encore<br \/>\n<iframe loading=\"lazy\" title=\"BHI_Lifecycle_Episode_6_TheEncore_ForWeb_2 (1)\" src=\"https:\/\/player.vimeo.com\/video\/749632107?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin Reeves, Chairman of the BCG Henderson Institute, BCG&#8217;s think tank, wrote a book with Jack Fuller that explores how to systematically harness imagination to generate new ideas and transform your business. He came to BCG BrightHouse to create a film series for this book that was nothing like other book films. We created an &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rebeccacullers.com\/?page_id=249\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Imagination Machine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":112,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-249","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=249"}],"version-history":[{"count":7,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/249\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/249\/revisions\/320"}],"up":[{"embeddable":true,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/112"}],"wp:attachment":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}