{"id":118,"date":"2017-11-26T01:50:33","date_gmt":"2017-11-26T01:50:33","guid":{"rendered":"https:\/\/rebeccacullers.com\/?page_id=118"},"modified":"2022-09-14T16:28:53","modified_gmt":"2022-09-14T16:28:53","slug":"stanley-black-decker","status":"publish","type":"page","link":"https:\/\/rebeccacullers.com\/?page_id=118","title":{"rendered":"Stanley Black &#038; Decker"},"content":{"rendered":"<p>Stanley Black &amp; Decker is a global leader in tools, storage, security, and engineered fastening. With employees in over 60 countries, it\u2019s products and services are used in nearly every country around the world. To discover the thread that could pull all those strings together, and align the organization and acquisitions as a company of story brands, CEO Jim Loree embarked a journey to find their purpose. That\u2019s where we came in.<\/p>\n<p>The password is cullers<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/244521621?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Our purpose video is center stage on Stanley Black &amp; Decker\u2019s homepage.<\/p>\n<p>When Jim Loree was promoted from COO to CEO in August of 2016, he entered his new position with a promise to bring a new era of innovation and advancement. Despite the company\u2019s 175 years of success, Loree knew that something was missing, such as a rich context for why they do what they do, everyday.<\/p>\n<p>In order to outpace the industry\u2019s rapid rate of change, and achieve his ambitious growth objectives, he sought to create a sense of unity and meaning for 50,000+ employees following the 2010 merger, recent acquisitions, and rapid growth that had made them a top performer in its sector in recent years. To achieve the level of alignment that could bring together diverse business units in over 60 countries, Stanley Black &amp; Decker needed a common \u2018why\u2019 for 50,000 \u2018what\u2019s\u2019.<\/p>\n<p><a href=\"https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-165\" src=\"https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd3-300x242.png\" alt=\"\" width=\"300\" height=\"242\" srcset=\"https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd3-300x242.png 300w, https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd3.png 684w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This work involves an introspective look at the company, its heritage, and its culture today. We engaged in a collaborative process over more than six months, talking and listening to leaders and associates across functions, business units, and the world. Once we uncovered and articulated the Purpose, we supported Stanley Black &amp; Decker\u2019s efforts to activate Purpose internally, BrightHouse collaborated with the team to create a \u201cPurpose Activation Toolkit.\u201d This toolkit enabled SBD leaders globally to lead Purpose Activation Workshops\u2014generating excitement around Purpose while identifying and prioritizing ways to integrate Purpose into daily business activities and strategies.<\/p>\n<p><a href=\"https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-166\" src=\"https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd4-300x244.png\" alt=\"\" width=\"300\" height=\"244\" srcset=\"https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd4-300x244.png 300w, https:\/\/rebeccacullers.com\/wp-content\/uploads\/2017\/11\/sbd4.png 684w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Stanley Black &amp; Decker launched Purpose in January 2017 at the leadership meeting, then to all employees at the February Town Hall. This launch was accompanied by a newly designed corporate website showcasing Purpose in Spring 2017, which featured our work and our video.<\/p>\n<p>Jim Loree, CEO of SBD talking about the impact of our purpose project and <a href=\"http:\/\/fortune.com\/2017\/10\/02\/for-those-who-make-adding-context-to-your-company\/?1\"> \u201cUnleashing Employee Potential in the Workplace\u201d<\/a> with Fortune<\/p>\n<p>&#8230;&#8230;.But the story wasn&#8217;t over.<\/p>\n<p>Fast forward to 2021, SBD came back for some culture work and I was on the project to bring together a new company into the fold that would become the base of their outdoor segment. We worked to do culture integration work for the merger that would codify the culture of the incoming company MTD and set a target for the merger culture acquisition.<\/p>\n<p>MTD + SBD Target Culture:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/749635041?dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>They renewed the contract for more work into 2022 where we created 10 leader films around the target culture &#8211; while working around covid restrictions.\u00a0 As well as internal assets for culture change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stanley Black &amp; Decker is a global leader in tools, storage, security, and engineered fastening. With employees in over 60 countries, it\u2019s products and services are used in nearly every country around the world. To discover the thread that could pull all those strings together, and align the organization and acquisitions as a company of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rebeccacullers.com\/?page_id=118\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Stanley Black &#038; Decker&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":112,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118"}],"version-history":[{"count":4,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/118\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/118\/revisions\/307"}],"up":[{"embeddable":true,"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=\/wp\/v2\/pages\/112"}],"wp:attachment":[{"href":"https:\/\/rebeccacullers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}